Marketing
Advertising and Brand Building
Advertising is certainly not what it used to be. And neither is brand building. Your customer has become increasingly efficient in ignoring both.
Our central belief is that brands need to create experiences. Brands need to communicate with – and not at – customers.
Customers need a reason to spend time with your brand; to engage in a relationship with it. We can help you find and communicate that reason.
Brand Activation
Brand advertising is about making promises. Brand activation is about delivering on those promises.
The battle of the brands happens in the “D-Zone” (Decision-Zone), which we define as any place where brand selection can be activated.
Brand activation requires a platform for creative focus and strategic consistency. We can help you create this platform using digital, traditional broadcast and new media.
Direct Marketing
Our ‘godfather’ Lester Wunderman invented direct marketing and developed the customer loyalty scheme. And we continue to innovate in his footsteps.
Our approach to direct marketing is based not only upon his insights, but also on market trends and industry standards.
Regardless of the medium, we can help you design, plan and develop a direct marketing programme that gets the results you need.
Community, Word of Mouth and Social Marketing
Your customers are talking to each other. With or without you.
If you can get involved in their discussion, possibly even host it, with honest, valuable input, then you engage your customers in conversation that is worth more than its weight in gold.
Social marketing is not rocket science, but is an arena where you can make significant impact if you do it right. We can help you do it.
Viral marketing
Grass roots tactics and buzz-generators are seemingly self-starting. But that's what makes them good. You want people to talk about your brand and your products.We create the thoughtful strategies behind organic campaigns that will entertain, educate and compel your customers into passing along your messages.
E-commerce
Despite more than a decade of phenomenal growth, e-commerce is a channel that is, we believe, still in its infancy.
Consumers continue to catch on to the convenience, efficiency, selection and security of buying goods and services over the Internet.
We have helped famous brands to develop and expand their e-commerce business. Our approach is much more a user-oriented than a technical exercise, because no two e-commerce solutions are quite alike.