A facebook action set-up by These Days, the brand interaction company.
This year's Goodwood Festival of Speed will take place during the weekend of 2nd to 4th of July at Goodwood House, Sussex UK. Lexus is participating with two LFAs, the race car, that participated in the 24hr Nürburgring race, and the final production car.
In order to offer to its Lexus community on Facebook the opportunity to be part of this exciting event, the brand is inviting all its fans on Facebook to join the competition and possibly become the 'Lexus reporter' at the Goodwood Festival of Speed.
To apply, fans simply need to share a motivation of no more than 100 words (which could be in text, video or photo format) on Lexus Europe's Facebook page. Lexus will then pick the winning applicant, and foot the bill for travel, accommodation and 5-star treatment from start to finish. The winning applicant will also get the exclusive chance of being a front-seat passenger in an LFA race car time trial.
"No experience is necessary," says Matt Harrison, Director of Lexus Europe. "just a passion for supercars, style and speed! All we ask for in return is that the winning fan reports to the rest of the world on their experienced at the Festival of Speed with Lexus."
The Festival of Speed, widely considered to be the largest 'car cultural event' in the world, attracts an impressive mix of cars, stars and motorsport royalty. The electrifying hill-climb time trial pits vehicle-against-vehicle, and is an overwhelming display of sound, smell and colour.
Facebook fans will have until 25th June to submit their applications.
These Days supports Lexus Europe with social media listening and management. Lexus Europe has a strong base of loyal customers and advocates, and social media venues offer a great platform to foster these relationships. Regularly, Lexus offers unique behind-the-scenes experiences for their Facebook fans.
For more, visit: www.facebook.com/lexuseurope
Contact for more information:
Karin De Bruyn, Head Of Strategy - PR Manager
Karin.Debruyn@thesedays.com
Erwin Jansen, Managing Director
Erwin.Jansen@thesedays.com
(+32) (0)3 286 44 50
www.thesedays.com