Following this summer’s pitch, Q8 has chosen These Days as its future partner for the optimization of its customer loyalty programme.
Using a finely-tuned segmentation model and highly personalized communication strategy, These Days has developed a year-end campaign targeting plus-card holders (the loyalty program which Q8 is part of). Customers will be encouraged to get the most out of their plus-card, using a range of touch points and communication channels.
The campaign will reward existing customers as well as attract new. ‘We are convinced that These Days’ proposition will boost our current loyalty program’, says Katia Van Bouwel, Retail Marketing Manager at Kuwait Petroleum.