User Interface Design
User and Task Analysis
Commercially successful websites understand what their customers want. And a clear way of understanding what your customers want is to ask them.
By means of identifying and understanding personas, real-life observations and in-depth interviews, we find out what your customers expect to find on your website.
Once we understand your customers’ goals, we can match theirs with yours, and the foundation of a successful website is begun.
Information Architecture and Interaction Design
Enabling your customers to find what they want is what good information architecture is all about. The cornerstone of exceptional information architecture and design is analysis.
Our information architects assemble all the information required on your website (from both your and your customer’s point of view) and organise it in an intuitive, interactive framework.
Using interactive mock-ups, we’ll show you an optimal user interface and user interaction design where the goal is always a perfect customer experience.
Usability / User Experience Audit
Improving your website usability can begin with a user experience audit.
Our usability experts will evaluate your website, pinpointing its most critical usability issues and suggest solutions to improve the overall usability and customer experience, with special attention to optimising conversion funnels.
Usability / User Experience Testing
Usability testing is inherent to the complete design process of a successful website.
What we’ll test is the conceptual model, navigation design and functionality of the work flow.
We apply this iterative process of informal testing throughout the process: from as early as the mock-up phase to the final production of your website. This allows us to fine-tune our approach throughout the process.